Of knowledge and of inspiration. Our profound aspiration has always been to encourage learning and to inspire more people around the world to embrace the art of incense. As such, we take great pleasure in providing access to our resources, which have been meticulously built over time by our Community and team of Editors, for the like-minded who share our passion for learning and cultivating this beautiful tradition.

Years ago, we had an idea of setting up a specialized incense store as it was very inaccessible for us - incense appreciators - to purchase them. However, as we delved deeper into this space, we realized there was so much more to our role as a retailer that was often overlooked. To make incense truly accessible, we've learnt to see past the transactional aspects of retailing to embody the roles of an educator, a muse, an innovator, and many more.

It took several years before our ideas crystalised and Atmosphere began to take shape. In every step of our process, from product sourcing to crafting content, we hold no limits on the number of iterations or revisions before arriving at a satisfactory outcome. While time constraints are ever-present, we are resolute in our belief that only with readiness can we launch our creation with ease and confidence.