Editor's Note

"An intriguing Agarwood blend with marine nuances — a nostalgic retreat in a wooden beach house."

Behind The Creation

Blue Wind · Hyofu

In perfect alignment with its name, Blue Wind, or Hyofu, captures the cool coastal breeze exhaling over the seashore that is both calm and commanding. Formulated with selected Agarwood sourced from Vietnam, also known as Jinko in Japanese, the incense delves into the diverse personas concealed within this eminent aromatic wood, deeply ingrained in the Omiya incense heritage. As an inclusion in Yamadamatsu’s Premium Collection, Hyofu proudly showcases one of the best Agarwood varieties and other hand-picked herbal raw materials.

How To Use


Indulging in the essence of incense is an effortless experience. Simply click on the icons below to discover the meticulous step-by-step process of burning an incense stick.

Illustrations © けい for Atmosphere, 2023

Atmospheric Dream

Rooted in nostalgic memories, Atmosphere curates a modest yet meaningful collection of contemporary incense guided by a genuine connection to our past and to embrace incense as an art, a lifestyle, and a means to cultivate an intentional atmosphere in our surroundings.

The Art of Sharing

The core of Atmosphere is centered around the act of sharing, whether it’s knowledge, inspiration, or simply the joy of indulging in a pleasant aroma. As we hope to inspire our community to embrace this beautiful habit, we offer a complimentary wrapping service for all orders - an added pleasure for the receiver, or yourself, to slowly unveil.

More Questions?

Frequently Asked Questions about Blue Wind · Hyofu Incense