Editor's Note

"Intriguing and distinctive, Friend of Pine embodies the stylistic aesthetic of Shoyeido with a demure sweetness that brings together other spicy, woody, and earth nuances."

Behind The Creation

Friend of Pine · Matsu-no-tomo

Drawing upon the muse of a pine tree - an emblem of resilience and tenacity within the tapestry of Japanese lore, Friend Of Pine, or Matsu-no-tomo, is an olfactory ode to the enduring relationship between man and nature. The aromatic symphony weaves together the minty notes of Spices, conjuring a cool breeze, while the union of Benzoin and Cinnamon gently lends tenderness and warmth, bestowing a sense of belonging amidst nature's embrace.

How To Use


Indulging in the essence of incense is an effortless experience. Simply click on the icons below to discover the meticulous step-by-step process of burning an incense stick.

Illustrations © けい for Atmosphere, 2023

Atmospheric Dream

Rooted in nostalgic memories, Atmosphere curates a modest yet meaningful collection of contemporary incense guided by a genuine connection to our past and to embrace incense as an art, a lifestyle, and a means to cultivate an intentional atmosphere in our surroundings.

The Art of Sharing

The core of Atmosphere is centered around the act of sharing, whether it’s knowledge, inspiration, or simply the joy of indulging in a pleasant aroma. As we hope to inspire our community to embrace this beautiful habit, we offer a complimentary wrapping service for all orders - an added pleasure for the receiver, or yourself, to slowly unveil.

More Questions?

Frequently Asked Questions about Friend of Pine · Matsu-no-tomo Incense