Editor's Note

"A pleasant surprise of Oud playing hide-and-seek in the company of Sandalwood and Benzoin, perfect for daily indulgence."

Behind The Creation

White Cloud · Hakuun

Serving as an introduction to the world of Agarwood in the Daily Incense Collection, Shoyeido retains its decades-old recipe in Hakuun. The fragrance captures the essence of white clouds by juxtaposing accords of bright bitterness against earthy amber, forming an interplay between density and weightlessness, stillness and dynamism - like a veil that separates heaven and earth.

How To Use


Indulging in the essence of incense is an effortless experience. Simply click on the icons below to discover the meticulous step-by-step process of burning an incense stick.

Illustrations © けい for Atmosphere, 2023

Atmospheric Dream

Rooted in nostalgic memories, Atmosphere curates a modest yet meaningful collection of contemporary incense guided by a genuine connection to our past and to embrace incense as an art, a lifestyle, and a means to cultivate an intentional atmosphere in our surroundings.

The Art of Sharing

The core of Atmosphere is centered around the act of sharing, whether it’s knowledge, inspiration, or simply the joy of indulging in a pleasant aroma. As we hope to inspire our community to embrace this beautiful habit, we offer a complimentary wrapping service for all orders - an added pleasure for the receiver, or yourself, to slowly unveil.

More Questions?

Frequently Asked Questions about White Cloud · Hakuun Incense