Editor's Note

"An unadulterated indulgence of Sugi’s aroma, where the beauty of simplicity unfolds."

Behind The Creation

Cedarwood · Sugi

Hattando's Sugi stands apart in the world of contemporary incense, where complexity is often the norm. Breaking away from the traditional blend of numerous aromatic ingredients, Hattando focuses on the unornamented essence of one: Sugi — also know as Japanese Cedar. Harvested and processed exclusively in the Nikko Region, the incense offers a rare encounter with Sugi in its purest incarnation, and a glimpse into the house's heritage—once celebrated for having employed only waterwheels to grind Sugi leaves into incense powder.

How To Use


Indulging in the essence of incense is an effortless experience. Simply click on the icons below to discover the meticulous step-by-step process of burning an incense stick.

Illustrations © けい for Atmosphere, 2023

Atmospheric Dream

Rooted in nostalgic memories, Atmosphere curates a modest yet meaningful collection of contemporary incense guided by a genuine connection to our past and to embrace incense as an art, a lifestyle, and a means to cultivate an intentional atmosphere in our surroundings.

The Art of Sharing

The core of Atmosphere is centered around the act of sharing, whether it’s knowledge, inspiration, or simply the joy of indulging in a pleasant aroma. As we hope to inspire our community to embrace this beautiful habit, we offer a complimentary wrapping service for all orders - an added pleasure for the receiver, or yourself, to slowly unveil.

More Questions?

Frequently Asked Questions about Cedarwood · Sugi Incense